Blue Light Special on Aisle 3!
Are you looking for a way to increase sales in your store?
In the Internet age, customer loyalty is becoming scarce. There is intense competition amongst brands to attract new customers and keep existing customers. It’s no wonder consumers find it difficult to sort through all this “noise” and find stores they truly like.
So you invest and perfect your marketing, you craft clever commercials, price your products competitively. You work hard to get consumers in your door.
They’re here.
Now what?
Time to focus on the consumer experience inside your store. Including what they hear. Most customers are impulse buyers, grabbing the first thing in the store that fits their needs.
Studies show that the majority of purchases made are impulse, or unplanned purchases. Almost 61% of consumers purchase one to three additional impulse items due to in-store promotions. Craig Elston, the senior vice president of Integer, said, “This shows that if you reach a particular shopper at the right moment with the right message — for example, using in-store messages to play into their desire to pamper themselves— it can end with that item being added to their basket.”
What if you could promote your products and services and help your buyers make informed decisions?
Having great, professional in-store Announcements is a great way to build your brand and reap undeniable results by increasing customer engagement and dialogue. Don’t forget to add those professional messages to your Telephone messaging system, too!
Effective In-store Promotiions
In-store announcements and promotions are the perfect solution! In-store promotions are effective (Remember K-mart’s famous BLUE LIGHT specials?) These types of promotions can better increase your chance of attracting customers and increasing purchase volume.
You can, also, provide buyers with valuable information about products, services, or promotions. This can help them make informed buying decisions. Using a professional voice over artist to create professional, impactful messages will resonate with your audience and increase sales and brand loyalty.
An expert Voice over artist can ensure that every step of way runs smoothly and guarantee a terrific consumer experience
! Check out D’s commercial page for inspiration.
Here are 6 Types of In-store Announcements and Sales Promotions
1. Discount Promotions. Consumers still want a deal!
2. Tiered Promotions (Buy More, Save More) Tiered discounts offers customers a larger percentage off when they buy more. Think BOGO.
3. Info on New and existing products.
4. Flash Sales. Customers inside the store feel they’ve been in the right place at the right time to take advantage of saving money!
5. Special announcements. Opening/closing, holiday hours, Events, Health and well-being issues
6. Giveaways.
Of course the goal of in store promotions is to encourage buyers to make an initial purchase of your product(s) and to prompt repeat purchases. By offering discounts and tiered promotions, you can increase the purchase volume, too. The most beneficial goal in the long-run is to create customer and brand loyalty.
A professional voice over artist can imbody your message
Through each and every in-store announcement, your professional Voice artist is part of your marketing team in promoting not only the products and services in the promotion, but also, your brand. Your In-store promotions expose customers to your brand, distinguishing it from the rest of the brands out there. Your in-store announcements should reflect your brand and its culture.
Customer loyalty can be hard to come by, and in store promotions are an important facet of building and developing that loyalty. You will find that with an increase in customer loyalty, comes an increase in revenue and brand satisfaction.
How to build brand Loyalty with In-store Announcements
The personal connection of hearing an in-store announcement is important because customers will remember brands that they have had direct interaction with. This makes in store promotions more memorable than any other type of advertising. Market research has found that in store promos are the best method of convincing customers to purchase a product (Patrik Zupančić). Why? Because customers want to be able to touch and test a product without having to buy it first.
Products in the beauty, food, and beverage industries definitely fall into this category. For example, department stores have counters for brands like Lancome and Chanel where customers can try any product they want and even take home a sample of the ones that they like. This is especially persuasive because customers are not only trying the product, they are becoming more informed about it.
Why not remind shoppers of this with an in-store announcement periodically through the day?
The goal of in-store announcements and promotions
Initially, you want to attract customers to make a purchase of your product and, of course, to instigate repeat purchases. By offering discounts (especially on buying in bulk or buy one get one free), you can even increase the purchase volume. In the long-run, the goal is to create customer and brand loyalty. In store promotions expose customers to your brand, distinguishing it from the rest of the brands out there.
Once customers are informed about products in your store, they are more likely to make a purchase, especially if they have tested the product. Make this and every experience in your store part of the customer experience.
Inform, Promote, Sale
Barclaycard did some research that revealed that creating an immersive in-store daily audio experience and hosting in-store events can help stores outshine the competition. Researchers found after surveying 250+ senior decision makers in retail, and over 2,000 customers that providing entertainment and hosting events in physical stores increase annual revenue by an average of 14%.
Customer loyalty can be hard to come by these days, and in store promotions are an important facet of building and developing that loyalty. You will find that with an increase in customer loyalty comes an increase in revenue and brand satisfaction.
Key Benefits For Providing A Good Quality In-Store Audio Experience
• Use a professional voiceover announcer. A professional will be able to speak clearly and slowly enough to be well-understood – and do so without sounding like a robot. Many people think they have good speaking voices, but talking live is not the same as doing it for a recording.
• Be careful to watch the volume level. Sometimes the normal sounds of business reach surprising levels, so an announcement that seems modestly soft will be drowned out by background store noise during peak hours. But, it’s important to not overcompensate and make it too loud.
• Let the music be part of your customers’ in-store experience. So, don’t break into the music too often. This is especially important for overhead announcements that play double duty. People like a chance to get into the music, so refrain from cutting in every few minutes. It’s also important for restaurants and other retail locations. If there’s music to be heard, people want to hear it – not a voice interrupting all the time.
• Change up your messages. The same message repeated over and over again quickly becomes annoying and intrusive.
Not only will in-store announcements get your shoppers’ attention, but background music will hold their attention and grow your business by resonating with your clientele. Music changes the way people feel: it can keep them in your store longer and invite them to return. Furthermore, the careful use of voice interspersed with music creates excitement and selling opportunities that directly impact the bottom line.
So, create the in-store atmosphere you want to enhance your brand and increase your sales!