In this blog area you’ll be able to learn more about voice artists and audiobook narrators that sheds light on the essential work we do that enriches the projects for our clients. Here is a platform for sharing stories, experiences, and expertise. Feel free to comment and share, too!

Voice is all around us. It’s in our GPS, Alexa, any electronic device, audiobooks, TV commercials, radio commercials, Explainer videos, documentaries, Audio descriptions, dubbing foreign languages, podcasts, toys, public announcements, telephone messages . . .

Why Audiobooks? Let me count the ways!

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Once upon a time, in a world filled with paper and ink, the audiobook was a story read out loud and passed down from generation to generation. But like all great stories, it evolved. Imagine the scene: the year is 1932, and the American Foundation for the Blind is seeking new ways to make literature accessible. Enter the hero of our tale—the talking book. These early audiobooks were recorded on vinyl records and were as large as a dinner plate, spinning tales in the rich, crackling tones of human voices.Fast forward to the 1970s, when cassette tapes were popular. Suddenly, audiobooks were portable! People could listen to their favorite stories while walking, driving, or even boogying down the street.
The 1990s rolled in with a digital revolution. CDs replaced tapes, and the quality of sound improved dramatically. No more rewinding or fast-forwarding; just crisp, clear narration. Libraries and bookstores began to stock shelves with audiobooks, marking them as a staple for literature lovers.

An author reads his story aloud, bringing his characters and scenes alive.

Then, the 21st century dawned, bringing with it the age of the Internet and mp3 players. Audiobooks became more accessible than ever, downloadable at the click of a button.
It’s important for authors to think of all the marketing avenues for their readers. Picture this: your beloved book, sitting on a shelf, gathering dust. Its pages are filled with gripping plots, unforgettable characters, and words that could change lives. But how do you get it into the hands of today’s fast-paced world? Enter the audiobook!

Audiobooks are like the universal remote of literature. They can reach people who might not pick up a traditional book—those busy bees multitasking their way through life, or those who simply prefer the melodious tones of a narrator bringing the story to life. By adding an audiobook version to your marketing, you’re inviting an entirely new audience to join your literary fan club.

You know what your characters sound like in your head, but do your readers? Imagine your characters’ voices, vibrant and alive, escaping the confines of the page and dancing through the airwaves. A talented narrator can inject personality, drama, and emotion into your story, enhancing the experience and making it unforgettable for listeners. It’s like giving your book a Hollywood makeover!

Also, audiobooks are a pivotal tool in making literature accessible to those with visual impairments or learning disabilities. By offering your book in audio format, you’re opening doors to readers who might otherwise miss out on your story, making your work inclusive and far-reaching.

Besides, audiobooks are booming! The market is growing fast, with more people choosing to listen to stories while commuting, exercising, or just relaxing. By riding the audiobook wave, you’re placing your book right where the action is, maximizing your chances of reaching bestseller status.
Listening to an audiobook is like having a heart-to-heart with the author. It creates an intimate connection between the listener and the story, making your book a trusted companion during long drives or cozy nights. This bond can turn first-time listeners into lifelong fans.

Today, audiobooks continue to evolve, and the possibilities are endless. From classic novels to the latest bestsellers, audiobooks are no longer just a convenience—they are an art form, a way to experience stories in a whole new dimension. So, plug in, press play, and let your imagination soar as you listen to a tale spun from the echoes of history itself. Why let your book whisper when it can sing? Consider having your book narrated, and watch as your story captures the hearts and ears of an ever-expanding audience. Let your words be heard, not just read!

Hey Small Business Owners!!
Here are some great ways you can Boost Sales Using VOICE!!

Leveraging a voice artist can be a game-changer for small businesses looking to boost their sales. Here are some innovative ways to do just that:

Professional Voicemail Greetings: First impressions count, and a professional voicemail greeting may establish the tone for your company. A voice artist can craft a friendly, clear, and helpful voicemail message that represents your brand’s personality. This can help potential customers feel valued and more inclined to leave a message or call back, boosting the odds of turning leads into sales.
In-house Announcements: In-house announcements can be an effective tactic for increasing sales in a retail setting. By strategically deploying these announcements, retailers may instill a sense of urgency, notify customers about special discounts, and improve the overall shopping experience. Announcements can highlight ongoing deals, discounts, or unique events that would otherwise go undetected by customers. Phrases such as “for the next hour only” or “today only” can instill a sense of urgency, encouraging fast purchases. Announcing the availability of new or popular items can increase customer interest and direct traffic to specific portions of the store. Furthermore, alerting clients of best-sellers or staff selections might help them make purchasing decisions, especially if they are hesitant. Announcements can also be used to offer helpful information.
Engaging Commercials: Whether for radio, internet streaming services, or social media platforms, a professionally voiced commercial may capture attention and successfully express your message. A voice actor can bring your script to life with the appropriate tone, emotion, and pacing, making your advertising more memorable and engaging, ultimately generating more visitors to your business or brand.
Interactive Voice Response (IVR) Systems: Using a high-quality IVR system with a professional voice artist can enhance the customer experience. Clear and straightforward instructions can help clients explore your services more efficiently, resulting in increased satisfaction and potentially more sales. A pleasant and helpful tone of voice can also lessen frustration and boost overall perception of your brand.
Narrated Product Demos and Tutorials: Using a professional voiceover to create product demos and tutorials can have a major impact on how people view your products. A professional voice artist can describe features and benefits in a clear and interesting manner. This can assist potential customers to understand the value of your products or services, making them more likely to buy.
Podcast and Webinar Hosting: Hosting podcasts or webinars with the assistance of a voice artist can help your firm position itself as an industry authority. A professional tone can make your podcast more engaging and easier to understand. By offering important insights and information in a polished and professional manner, you may reach a broader audience, gain trust, and eventually convert more listeners into devoted customers.

Incorporating a voice artist into your small business strategy can not only enhance the quality of your customer interactions but also create a more polished and professional image for your brand. This multifaceted approach can lead to increased customer engagement and higher sales.

respectfully submitted by DL Merlin

Routines of Highly Successful Business People

The routines of highly successful business people are often t Successful Business Person he subject of fascination and study. They are known to be highly disciplined, focused, and intentional in their daily habits. These routines are not just about productivity, but also about achieving balance and overall well-being. In this article, we will explore some of the common routines of highly successful business people and what we can learn from them.First and foremost, successful business people prioritize their health and well-being. They understand that taking care of themselves is essential to their success. Many successful business people start their day with exercise or some form of physical activity. This helps them to clear their minds, get energized, and set a positive tone for the rest of the day. Exercise has been proven to boost cognitive function and help with stress management, which are both crucial for success in business. Click here to read more . . .

respectfully submitted by DL Merlin

Many businesses recognize that using Voice Over can increase sales, raise brand awareness, entertain and inform.

But how does a business use a Voice Over? How to choose?

Check out a few of the following articles to help make some great business decisions!
*Get YOUR word out Marketing
*Professional Telephone Messages for your business
*Increase sales with in-store Announcements

So you want to get YOUR word out.

Dilemma 1: TV commercial, Radio commercial, Internet Ad, Explainer video??

Oh My!

Dilemma 2: Use a real human voice vs AI voice?

Human Voice Over vs AI

Click here for audio version

My vote? HUMAN!

You may be wondering why you should use a Voice Over for your business and if you need a human voice over vs a computer AI voice? Isn’t a computer voice just as good? Well, I don’t think so and here is why…

Click here to read more . . .

respectfully submitted by Sarah Jackson and DL Merlin
December 2021

Professional Telephone Message for your Business

Hello? Hello? Anyone there? Even in a technological world, customers will still pick up the phone and call a business.

What if you’re not there? Do you have a professional telephone message or greeting (not from your secretary)? Can a potential client leave a message? Can they hear your hours, sales, or special announcements? Without messages or music, nearly 60% of business’ callers placed on-hold will hang up. Nearly 30% of these callers never call back. ~CNN

Click here to read more . . .

respectfully submitted by Sarah Jackson and DL Merlin
December 2021

Are you looking for a way to increase sales in your store?

Blue Light Special on Aisle 3!

In the Internet age, customer loyalty is becoming scarce. There is intense competition amongst brands to attract new customers and keep existing customers. It’s no wonder consumers find it difficult to sort through all this “noise” and find stores they truly like.
So you invest and perfect your marketing, you craft clever commercials, price your products competitively. You work hard to get consumers in your door.

They’re here. Man enters Store

Now what?

Time to focus on the consumer experience inside your store. Including what they hear. Most customers are impulse buyers, grabbing the first thing in the store that fits their needs.

Studies show that the majority of purchases made are impulse, or unplanned purchases. Almost 61% of consumers purchase one to three additional impulse items due to in-store promotions. Craig Elston, the senior vice president of Integer, said, “This shows that if you reach a particular shopper at the right moment with the right message — for example, using in-store messages to play into their desire to pamper themselves— it can end with that item being added to their basket.”

What if you could promote your products and services and help your buyers make informed decisions?

Having great, professional in-store Announcements is a great way to build your brand and reap undeniable results by increasing customer engagement and dialogue. Don’t forget to add those professional messages to your Telephone messaging system, too!

Click here to read more . . .

respectfully submitted by DL Merlin and Sarah Jackson
January 2022